Why Social Media?
Social media comes in many forms including blogs, forums, photo sharing platforms, chat apps and not to forget the all-important social media networks. We all use social media and have our personal favourites, but just how popular is it?
According to the latest statistics “The power of social networking is such that that number of worldwide users is expected to reach 3.02 billion monthly active users by 2021, that is around a third of the Earth’s entire population.”
So how do you stand out in amongst the millions of businesses using social media as a marketing tool? It can feel impossible to be visible cant it? It can be daunting to know what to post, how often and then there is the fear of making a mistake or doing a live video!
Don’t worry, we’ve got you covered!
We wanted to share some social media secrets with you to help you create a manageable and structured social media strategy, whatever your business.
Using social media effectively is like making a cake. You need to ensure you have the right quantities of ingredients added in the correct sequence in order to produce the best results! If given the right ingredients, your social media marketing can help you to connect with your target audience on a deeper and more meaningful level, which in turn should generate leads and turn followers into customers.
These tips will work across all social media platforms, but we’ll look at some of the platforms in a bit more detail to ensure you are getting the best results.
Social Media Strategy
It is crucial that you have a strategy when it comes to using social media for marketing. How often do you find yourself posting haphazardly if and when you have time putting pressure on yourself to come up with engaging and valuable content on the spot? Don’t wing it! – Plan out what, when and how frequently you will be posting and stick to it. Consistency is key!
When it comes to content it can be tempting to want to focus on selling your services and products. As it happens, chances are your audience will not enjoy being directly sold to and you could find that you lose followers quite quickly with this tactic. You need to ensure your content is adding value to your followers and gives them a reason to stick around!
Know your end goal
When drafting your strategy think about what you want your results to be? Do you want more followers, want to raise your brand awareness, or is your aim to turn followers into customers and generate sales?
So you’ve made your plan, you’re generating content and posting regularly but still not seeing results? Your followers need to connect with you in some way, to know there is a face behind the profile. Engagement is the key to success when it comes to growing your profiles.
Once you have launched your social media marketing strategy, it is important to stay attuned to what is and isn’t working. If you are consistently not getting engagement on a certain type of post, then you need to consider if it is worth continuing to post them? Look at what is popular and adjust your plan as you go!
Which Social Media Platforms?
The main social media platforms that businesses use are like any normal family – they have their similarities, but they also have very different personalities and what might work for one, won’t always work for another. You have to understand their characteristics and get to know them to really feel the benefit.
Facebook is a fantastic platform for growing your business and perhaps the most powerful platform for doing so. Facebook thrives on engagement and consistency. Live video works incredibly well on this platform and you can utilise the additional tools such as Facebook Ads and data/statistics to really help you to boost your visibility.
LinkedIn is an amazing platform if you have more of a service based business. LinkedIn relies on connecting and networking and is an excellent platform for demonstrating how you can add value to your customers. Video is also becoming more popular on this platform.
Instagram is perhaps the most popular social media platform at the moment for the under 30s. Through a structured plan and strategy is it relatively simple to grow your following quickly on this platform. Instagram is a visual platform and users adore beautifully crafted content to inspire and uplift them.
Don’t know where to start with creating content? Try the brilliant app Wordswag where you can create gorgeous images in minutes right from your phone.
Hashtags are the key to using Instagram for maximum results. Knowing which hashtags to use will help to drive traffic to your account. Did you know that posts with at least one Instagram hashtag averages 12.6% more engagement than a post without?
There are tons of brilliant features that you can use on Instagram to help your content increase its reach. If you don’t know your stories from your IGTV then it is worth spending some time exploring the features.
As you can see there are lots of ingredients in creating a solid social media marketing strategy, still feeling a little overwhelmed? Then we have just the thing for you.
Due to Instagram being such a popular platform with our members, we wanted to provide some more in-depth training and so have designed an incredible 3 part Advanced Instagram Mastery Course just for you! In this exclusive training, we’ll be revealing all the best-kept secrets to crafting a killer strategy that helped us grow the Women in Business Instagram page from 0 to 13K followers in just 4 months. You can find out more information here as well as being able to download a free gift! The gift is a mini booklet which is part of August’s social media month fully focussed on helping you to craft an in-depth social media marketing strategy that will springboard your business pages from lurking in the shadows to dancing in the limelight.