What’s the biggest thing that’s holding you back from having the success you want in your business?

Is it lack of money to invest? Is it lack of clients or customers? Is it lack of marketing expertise? Is it lack of experience in a certain area?

It might be some or a little of all of these.  However there’s one other major obstacle that you probably didn’t even think of and that’s YOU.  If you don’t have the right mindset then it doesn’t matter how many courses you do or how good your marketing is.  If you don’t believe in yourself or you’re holding onto limiting beliefs then this will prevent you from growing your business to the level you want.

Let me give you some scenarios.

Someone I know through my coaching was reluctant to set up a facebook group and talk about what it is that she’s really good at because she felt that she wasn’t experienced enough to project herself as an expert in her field.   Her limiting belief was ‘I’m not experienced enough’.  Yet that facebook group is a great opportunity for her to demonstrate her skills and expertise and to speak directly to the very people who are interested in her services.

During my marketing career I progressed into a job with a much higher salary and company car and at a level higher than a colleague who had been working in the department for a number of years.  I was new to the industry and I felt like a complete fraud and that I didn’t ‘deserve’ to be in the position I was working in.  I worried that one day I would be ‘found out’.  I didn’t know I was going through something commonly known as Imposter Syndrome.

It was based on my limiting beliefs that I wasn’t good enough or experienced enough. The result was that it had a negative effect on my confidence, I was afraid to voice my opinion in case I said something stupid,  I became a perfectionist and I held myself back from certain situations where I was uncomfortable.  Yet these beliefs were all just thoughts running through my head. They weren’t even true but they held me back in my career.

When I first became a coach I learned that posting valuable content online is essential to grow your business. Yet I thought that as a ‘newbie’ I didn’t have anything of value to write about. This was despite all my marketing expertise over the years prior to becoming a coach PLUS all my NLP coach training and the mindset work I had done on myself!  I had LOTS of valuable content to offer but I didn’t put myself out there. I wasn’t visible.

We all have limiting beliefs, they are the programs we run in our minds from a very young age.  They come up in our negative mind-chatter and they can literally STOP us from stepping out of our comfort zone and seizing opportunities that could be life-changing.  So what’s a limiting belief?  Here are some common ones:

  • I’m not good enough / experienced enough
  • I’m not attractive enough
  • I’m too young / too old
  • I’m too fat / thin
  • I’m not confident enough

We tell ourselves these things unconsciously and the unconscious mind is extremely powerful (more to come on this in a separate blog post).  These beliefs can manifest themselves in our behaviour (even though we don’t consciously know this is what’s happening) in a variety of ways such as making excuses, complaining, making assumptions, worrying about failure, worrying about making mistakes, becoming perfectionists and procrastinating.

So what can you do to reduce or eliminate these limiting beliefs?

  1. CHALLENGE them with a question.  For example “Who says you’re not good enough?” or “Where’s the evidence you’re not good enough?” or “According to who?” or “Is this belief really that accurate?”
  2. Use positive affirmations (stated in the present tense as if they are happening already such as “Success comes easily to me” or “I’m attracting success into my life”.
  3. Use positive afformations (an affirmation stated as a question) such as “How CAN I be a success?” – your brain will then look for solutions to answer this question and this can then become your plan of action.
  4. Choose a new empowering belief to adopt. What could you think instead? Make sure it’s believable!
  5. Work with a trained practitioner or coach to help banish these limiting beliefs through NLP which works directly with the unconscious mind.

Remember that your unconscious mind is powerful so you’ll need to continually work on your limiting beliefs.  Changing your MINDSET will need to become a part of your routine and working on your affirmations or mantras should be a daily occurrence.  It needn’t be a chore – simply do it whilst in the shower or getting ready for work.

Here’s to loving your work, loving your life, living your dreams.

Karen x



Karen Welden

Karen Welden

Marketing, Mindset and Certified NLP Life Coach

A marketing and mindset coach and certified NLP practitioner, I help ambitious professionals to escape the confinement of their corporate professional career and support them in designing a business that they are passionate about which offers them a comparable income and in turn, the chance to live a more rewarding and fulfilling life. This includes helping them to get clear about what else they might do as well as developing the confidence to put a plan of action in place to turn their dream into a reality. I also help existing entrepreneurs to reduce marketing overwhelm, get crystal clear on their marketing goals and formulate a bespoke marketing strategy that is suitable for their particular business.

With 17 years marketing experience in the corporate world, it’s my mission to help entrepreneurs to feel comfortable with putting together a clear, actionable marketing strategy that is tailored to their particular business because we know that when it comes to marketing there is no ‘one size fits all’.

I use my coaching and neuro linguistic programming (NLP) skills to help my clients to let go of negative emotions from the past and remove their limiting beliefs such as “I’m not good enough” which are preventing them from achieving their goals and dreams. NLP helps with all aspects of business performance including confidence, decision-making, leadership and moving from states of procrastination to motivation.

Some of the benefits my clients get from working with me:

  • CLARITY about what’s keeping them stuck where they are and how to move forward
  • CLARITY about their true passion and life purpose.
  • CONFIDENCE to go after their dreams.
  • PLAN OF ACTION to put the necessary steps (and milestones) into place to make their dream(s) a reality.
  • A clear vision of their business and marketing goals.
  • POWERFUL marketing tools and strategies to help them build and grow their business
  • PRODUCTIVITY STRATEGIES to help them work smarter not harder.